Bingo is known as the most social of the gambling games and UK bingo clubs have always offered players a more relaxed environment as opposed to the often stress filled vibe of casinos.UK bingo is the fast growing segment of the online bingo industry. The UK bingo scene today is dominated called 90 ball Bingo.90 Ball Bingo is played on a card measuring 9x3 meaning 9 rows and three columns. In 90 ball bingo there is no free square as in 75 ball bingo. 75 Ball Bingo is the dominant form of Bingo played in America. 90 Ball Bingo is gaining widespread popularity across Europe and Australia and is fast becoming known as the world’s most popular iteration of bingo. It is a testament to the influence of UK Bingo on the industry as a whole.UK bingo operators are also leading the way for other online bingo operators. Many of the successful branded UK bingo sites are expanding into other countries in Europe. There are thousands of land based bingo halls in the UK.The local bingo hall is a place in nearly every city in the UK where friends and communities meet- to play , socialise and have fun. This social aspect to the game, has always been front and centre to the UK bingo community. It’s what has always been very appealing about the UK bingo industry as a whole. The biggest bingo hall on the UK Bingo scene is Gala Bingo, whom has recently launched an online bingo website. Land based UK bingo operators have recently come under fire by a controversial indoor smoking ban which took effect in the UK in July 2007. Rank PLC – the second biggest UK bingo hall operator (owners of Mecca Bingo) recently announced that due to the smoking bans, 3rd quarter UK bingo profitability has dropped and is at risk of further stagnating. This is a big problem for UK bingo land based operators .Online UK Bingo sites stand to benefit immensely as more and more players who prefer to smoke while playing bingo will play bingo online.UK bingo traffic has increased dramatically in the last quarter of 2007 and all projections point to the trend for online UK bingo increasing into 2008 and 2009. Land based UK bingo operators are opening outdoor bingo clubs to attract players that smoke. It’s been estimated that the UK Bingo industry generates revenue of approx 1.3 billion Pounds sterling per year. UK Bingo is changing by the day as more and more players log onto online UK bingo sites. The split of player male to female within the UK bingo scene favours women, some 75:25.