Cash Bingo takes centre stage at the recent online casino forum in Milan by John Rich

At a recent meeting of leading online gaming experts in Milan Italy, online cash bingo has taken center stage. Given the recent success the new gaming medium has garnered, it comes to many as no surprise. What was surprising however was the amount of online bingo players who are partaking in the online version of this great game and the money involved. When the participants compared notes it was clear that thousands of players are logging on daily to play mainly 75 and 90 ball online bingo.

“If Milan confirmed one thing” says Mark Wolf spokesperson for Geniebingo.com “it was that online bingo is now considered mainstream”. The numbers alone speak volumes. It’s been estimated in some circles that the yearly online bingo wagering in the UK alone is running close to a billion Pounds Sterling an increase of approximately 30% year on year and this number is expected to double again by 2010.”The hook is the ease of playing and the comfort” continues Wolf.”If you are playing in a great network it’s safe to say that you will find game 24/7” .Cash Bingo jackpots are growing every month and the increases are huge. Additionally sign on bonus and free money promotions are also increasing.

While the overall feeling is that bingo is now mainstream there is still a long road ahead. Poker and casino revenue is staggering in comparrison.Many of the casino sites do realise that online bingo is a great add-on to any serious gaming site and that cash bingo jackpots are enticing to new players particularly women. Recent studies undertaken have shown that online cash bingo players enjoy playing cash slots and instant games. Women account for approximately 79% of all online cash bingo wagering and this is the reason that the majority of online bingo sites target women in design and promotion offerings.

On the final day of the Milan Forum – moderator Jordan Sparks of E-Igame Now!! suggested that the forum (which was invitational only) highlighted the need for further and increased dialogue between some of the bigger networks in the market space. Increased regulation and increased cash bingo offerings are two topics that received most of the attention in Milan.Futher forums are planned with the next one tentatively being planned for 2009 in Amsterdam.